It is the method of website designing to increase the page rank of your website in Search Engines. If you are focus in your company business you should definitely optimize your website. So that your website will rank high in search engines and your business will flourish.
There are lot many Search Engines who do not use Meta tags and it does do not help in increasing the page rank. Some sill do, and ultimately their efforts are worthwhile.
If you are looking high page rank, you should compulsory design the page accordingly. It includes many more aspect rather than using only Meta tags. Design, Key Words, Image Alt Text, Title, Heading, H1 tag, H2 tag, and so on are essential parts of your website to rank high.
If your site goes beyond top 20 that mean keyword donít target your website in top 10 to 20 results it is worthless. Because audience wont be able to see your website and ultimately your business is quash.
Normally a audience when use internet he uses some particular keywords in Search Engines to find related websites and look near about 10 -15 results. Even he goes through 15 results the click percentage is so less. So always try to achieve high page rank and grab the attention of your target audience. Please be careful of all aspect when design your website. Try to focus on more related keywords which will target your website easily.